He sent a young man to get me a coffee, and then we sat down together with his friend B. After all, Americans watch a lot of TV. ChuChu TV, the company responsible for some of the most widely viewed toddler content on YouTube, has a suitably cute origin story. Like normal YouTube, it plays videos, but the design and content are specifically made for parents and children. ChuChu is largely making things up as it goes, responding—as any young company would—to what its consumers want. Lights flash and stars spin in the background. Part of the absurdity of the internet is that these questions get asked only after something metastasizes and spreads across the world. With all its decades of episodes, well-known characters, and worldwide brand recognition, Sesame Street has more than 5 billion views on YouTube. With the rise of ubiquitous merchandising deals and niche content, powerful American media companies such as Disney, Turner, and Viacom figured out how to make money off young kids.