Companies within the Group will be better positioned — as compared to when they were a part of the full-cycle agency — to fine tune their competitive advantages, thus strengthening their position in their respective sectors. By transforming into a communication holding Win2Win Communications embarks on the journey of delivering more specialised services and improving its expertise in specific areas. What this translates into in practice is that the agency can nurture and retain highly trained professionals, expand its customer pool, promptly adopt new solutions, thus gathering momentum and increasing income. For instance, back when the agency was just planned, the focus was on human potential, and opportunities were created for professional and career growth of its employees. The directors, who earlier supervised their respective departments, have been with the agency since the day of its launch, are highly competent and have vast experience. We have created an effective and flexible structure and, more importantly, a team of professionals, which means that we are ready for further growth! While the industry itself in Russia suffered from stagnation, Win2Win Communications reported gross profit that was 5 times higher than back in Integrated marketing communications agency Win2Win Communications announced that it created a communication holding with four core business units of the agency established as independent companies.